RPLatam | ESTOS SON LOS FINALISTAS DE MEDIA, DESIGN, PRODUCT DESIGN, ENTERTAINMENT Y ENTERTAINMENT FOR MUSIC
Somos la comunidad publicitaria más grande de Iberoamérica y la bolsa de empleo más importante de la región.
Ofertas, bolsa de empleo, empleo, publicidad, creatividad, #TrabajoSíHay, #FeedbackCreativo, 9 años, industria publicitaria, más grandes, más importantes, #1, Javier Páez, Alejandro Camelo, Directores Creativos.
4597
single,single-post,postid-4597,single-format-standard,mkd-core-1.0,symple-shortcodes ,symple-shortcodes-responsive,ajax_fade,page_not_loaded,,burst-ver-1.1, vertical_menu_with_scroll,smooth_scroll,woocommerce_installed,blog_installed,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive
IMG_6366

CANNES, FRANCIA. 

El mundial de la publicidad anunció su shortlist para las categorías de Media, Design, Product Design, Entertainment y Entertainment for Music.

Iberoamérica sumó un total de 160 finalistas.  Dentro de los países destacados están Brasil, España, Colombia, México, Ecuador, Argentina y Chile.

A continuación todos los finalistas de la región:

 

ENTERTAINMENT LIONS

Cinema & Theatrical: Fiction Film
Beyond Money, de MRM//McCann Spain Madrid para Santander Bank, España.

Cinema & Theatrical: Non-Fiction Film
Lo & Behold, de Pereira & O’Dell New York para Netscout, Estados Unidos.

TV & VOD: Fiction under 15 minutes
Beyond Money, de MRM//McCann Spain Madrid para Santander Bank, España.

TV & VOD: Non-Fiction 15 minutes or over
Lo & Behold, de Pereira & O’Dell New York para Netscout, Estados Unidos.

Online: Fiction 15 minutes or over
Beyond Money, de MRM//McCann Spain Madrid para Santander Bank, España.

Audio Content
A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.
More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.
On Hold Music Festival, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Co-creation & User Generated Content
Spain In A Day, de Zenith Madrid para Campofrio Food Group, España.

Excellence in Brand Integration into Existing Content
More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.
Two Guys Go To The Cinema, de The Cyranos//McCann Barcelona para Cinemes Texas, España.

Excellence in Partnerships for Branded Content
Olympic Moms, de Grey Brazil São Paulo para P&G, Brasil.
Pass The Heinz, de David Miami para The Kraft Heinz Company, Estados Unidos.

Excellence in Audience Engagement or Distribution Strategy for Branded Content
Sounds Of Conquest, de Nova/SB São Paulo para Caixa Econômica Federal, Brasil.
Lo & Behold, de Pereira & O’Dell New York para Netscout, Estados Unidos.
The Doll That Chose To Drive, de Proximity Barcelona para Audi Spain, España.
Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
Yournalist, de The Cyranos//McCann Barcelona para EITB – Euskal Irrati Telebista, España.

Talent: Film, Series & Audio
A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.
Beyond Money, de MRM//McCann Spain Madrid para Santander Bank, España.

Talent: Live Experience
Two Guys Go To The Cinema, de The Cyranos//McCann Barcelona para Cinemes Texas, España.
The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Talent: Sports
Sounds Of Conquest, de Nova/SB São Paulo para Caixa Econômica Federal, Brasil.
The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Excellence in Partnerships with a Talent
Xuxa And The Missing Child, de Soko São Paulo para Netflix, Brasil.
More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.

Innovation in Talent Entertainment
Lo & Behold, de Pereira & O’Dell New York para Netscout, Estados Unidos.

Live Brand Experience
Titans Bootcamp, de McCann Colombia Bogotá para Step Ahead Fitness Studios, Colombia.
Rio 2016 Paralympic Opening Ceremony, de Srcom Rio De Janeiro para Rio 2016 Organizing Committee, Brasil.

Brand Experience: Mobile
Speed Control, de Fahrenheit DDB Lima para Telefónica Del Perú, Perú.
Yournalist, de The Cyranos//McCann Barcelona para EITB – Euskal Irrati Telebista, España.

Brand Experience: Emerging Tech
Hijacked Highway, de McCann Lima para Sodimac, Perú.

Brand Experience: Co-creation & User Generated Content
Favelagrafia, de NBS Rio De Janeiro para Apple, Brasil.

Excellence in Audience Engagement or Distribution Strategy for Brand Experience
Christmas Flight, de McCann Buenos Aires para Latam Airlines, Argentina.
Writing Our Rights: The Empowerment Workbook, de Pereira & O’Dell San Francisco para Ignite, Estados Unidos.
Beyond Money, de MRM//McCann Spain Madrid para Santander Bank, España.

Innovation in Brand Experience
Episode Leak, de Alma DDB Miami para Netflix, Estados Unidos.
Hijacked Highway, de McCann Lima para Sodimac, Perú.
Scariest BK, de David Miami para Burger King, Estados Unidos.

Sports: Film, Series & Audio
The Debut – Documentary, de Africa São Paulo para AB InBev (Budweiser)/ ESPN, Brasil.

Sports: Co-creation & User Generated Content
Titans Bootcamp, de McCann Colombia Bogotá para Step Ahead Fitness Studios, Colombia.
Special Sponsors, de Leo Burnett Colombia Bogotá para Special Olympics, Colombia.

Sports: Integrated
Sounds Of Conquest, de Nova/SB São Paulo para Caixa Econômica Federal, Brasil.

Excellence in Use of Brand Integration into Existing Sports Entertainment
The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Excellence in Sponsorship or Partnerships in Sports Entertainment
Photo Without Borders, de Leo Burnett México Mexico City para Corona, México
The Cliché, de Publicis Brasil São Paulo para Heineken, Brasil.
Special Sponsors, de Leo Burnett Colombia Bogotá para Special Olympics, Colombia.

Innovation in Sports Entertainment
Cobblestone Riders, de FCB Lisbon para Fuel TV, Portugal.

ENTERTAINMENT LIONS FOR MUSIC

Artist Associated Event or Stunt in Partnership with a Brand
On Hold Music Festival, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Production of Exclusive Artist Content in Partnership with a Brand
Unforgettable Songs, de Isobar Brazil São Paulo para Mares Films, Brasil.
Put It Down, de Dieste Dallas para Chevrolet, Estados Unidos.

Artist as an Ambassador for a Cause
A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.
More Than 70%, de J. Walter Thompson Brazil São Paulo para Instituto Azmina, Brasil.

Artist Associated Event or Stunt in Partnership with a Cause
Blood Tickets, de Ariadna Communications Group San Salvador para Tigo El Salvador, El Salvador.
Evidence Car, de Casadigital Rio De Janeiro para Dughettu, Brasil.

Production of Exclusive Artist Content in Partnership with a Cause
A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.

Use of Original Composition
A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.

Use of Music Streaming Platform or Video Hosting Service
Parkinsounds, de Havas Life São Paulo para Teva Neuroscience, Brasil.

Use of Music Technology or Innovation
Aldofeat.Me, de Wieden + Kennedy São Paulo para Aldo The Band, Brasil.

Use of Music App/Device
Talk To Me, de Maruri Grey Guayaquil para Panasonic, Ecuador.

Brand Integration into Existing Music Event
Epic Refill, de Anónimo Mexico City para AB InBev, México

DESIGN LIONS

Posters
Stone Milk, de FCB Brasil São Paulo para Clube De Criação, Brasil.
Favelagrafia, de NBS Rio De Janeiro para Apple, Brasil.
Shoe Sole City, de Y&R Brazil São Paulo para Norte Marketing Esportivo, Brasil.

Promotional Item Design
Made Of Brazilian Summer, de AlmapBBDO São Paulo para Alpargatas, Brasil.

Publications & Editorial Design
Writing Our Rights: The Empowerment Workbook, de Pereira & O’Dell San Francisco para Ignite, Estados Unidos.

Data Visualisation
The Corruption Converter, de FCB Brasil São Paulo para Estadão Newspaper, Brasil.

Brand Collateral
Plantain Chef, de Maruri Grey Guayaquil para Tropical Fruit, Ecuador.

Books
Writing Our Rights: The Empowerment Workbook, de Pereira & O’Dell San Francisco para Ignite, Estados Unidos.

Data Visualisation
The Corruption Converter, de FCB Brasil São Paulo para Estadão Newspaper, Brasil.

UX Interface & User Journey
The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Social Engagement
Hijacked Highway, de McCann Lima para Sodimac, Perú.

Other Digital Design Solutions
Hijacked Highway, de McCann Lima para Sodimac, Perú.

Retail – Temporary & Pop-Up Environment & Experience Design
Scariest BK, de David Miami para Burger King, Estados Unidos.
Chamaleon, de Contrapunto BBDO Madrid para Mercedes-Benz España, S.A. (Smart), España.

Point of Sale, Consumer Touchpoints & Instore Collateral
Weight Tag, de AC McGarryBowen Mexico City para Samsonite, México.
Friendly Bars, de Grey Chile Santiago para Coca-Cola, Chile.
The Every Drop Counts Cone, de Y&R Brazil São Paulo para MV Grupo, Brasil.

Food
Plantain Chef, de Maruri Grey Guayaquil para Tropical Fruit, Ecuador.

Alcoholic Drinks
Hangar 1 Fog Point, de Ache Mexico City para Proximo Spirits – Hangar 1, México.

Sustainable Packaging
Plantain Chef, de Maruri Grey Guayaquil para Tropical Fruit, Ecuador.

Logo Design: Local Companies & Brands
Identidade Visual, de Wieden + Kennedy São Paulo para Wieden + Kennedy São Paulo, Brasil.

Typography: Poster
Favelagrafia, de NBS Rio De Janeiro para Apple, Brasil.

Illustration: Poster
Shoe Sole City, de Y&R Brazil São Paulo para Norte Marketing Esportivo, Brasil.

Illustration: Packaging
Made Of Brazilian Summer, de AlmapBBDO São Paulo para Alpargatas, Brasil.

Illustration: Digital
The Never-Ending Forest App, de David The Agency São Paulo para Faber-Castell, Brasil.

Sound Design
Carzaam, de Maruri Grey Guayaquil para Renault, Ecuador.

Motion Graphics Design & Animation
The Unlikely Hero, de Vetor Zero / Lobo São Paulo para Interface, Brasil.

MEDIA

Food & Drinks
Broken Hearts, de Y&R Madrid para Fiesta, España.
The Cliché, de Publicis Brasil São Paulo para Heineken, Brasil.
Plantain Chef, de Maruri Grey Guayaquil para Tropical Fruit, Ecuador.

Cars & Automotive Products & Services
AMG Vrace, de Pixel And Pixel Marketing Madrid para Mercedes Benz España SAU, España.
Test Drive Takeover, de Grey Brazil São Paulo para Volvo, Brasil.

Retail, e-Commerce, Restaurants & Fast Food Chains
-#LogoChallenge, de DDB Spain Madrid para Telepizza, España.

Media & Publications
Redcard To Violence, de Wunderman Phantasia Lima para Movistar, Perú.

Financial Products & Services
Chamba Billboards, de Leo Burnett Guatemala para Bantrab. The Bank of the Workers, Guatemala.

Commercial Public Services
Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.

Corporate Social Responsibility
Breastfeeding Manninquies, de J. Walter Thompson Colombia Bogotá para Amigos de la Lactancia and Coalition Brands, Colombia.
The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Use of TV
EqualiTV, de Pagés BBDO Santo Domingo para La Sirena, Dominican Republic.
Zombie Prank, de Fox International Channels Brasil São Paulo para Coca-Cola, Brasil.
Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
Inequality Courts, de Africa São Paulo para ESPNW, Brasil.

Use of Audio Platforms
Ecoalarm, de Wunderman Buenos Aires para Fundación Banco De Bosques, Argentina.
Child Labour’s Call, de Wunderman Phantasia Lima para Movistar, Perú.
A Love Song Written By A Murderer, de Circus Grey Peru Lima para Vida Mujer Organization, Perú.
Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.

Use of Print
Foot Type Test Ad, de Neogama São Paulo para Asics, Brasil.
Revealing Light, de Dhélet Y&R Latam Buenos Aires para Asociación Argentina De Dermatología, Argentina.
The Cookbook You Can Cook, de Wing New York para Nestlé, Estados Unidos.

Use of Outdoor
Equality Signs, de J. Walter Thompson Colombia Bogotá para Nike Colombia, Colombia.

Use of Ambient Media: Small Scale
Placemat For Two, de Sancho BBDO Bogotá para Postobon S.A, Colombia.
Trojan Piggy Bank, de J. Walter Thompson Colombia Bogotá para Banco Caja Social, Colombia.
Talking Numbers, de Wunderman Buenos Aires para Fundación Huesped, Argentina.

Use of Ambient Media: Large Scale
Breastfeeding Manninquies, de J. Walter Thompson Colombia Bogotá para Amigos de la Lactancia and Coalition Brands, Colombia.
No Metro, de Shackleton Madrid para Sony Pictures Spain, España.

Use of Events
Let’s Change The Numbers, de New360 Belo Horizonte Para Cruzeiro Esporte Clube And Azmina NGO, Brasil.
The Cliché, de Publicis Brasil São Paulo para Heineken, Brasil.

Use of Stunts
Whopper Dealer, de Interaction San José para Burger King, Costa Rica.
The Fantastic Problem Solving Machine, de Z+ Comunicação São Paulo para AACD, Brasil.
Invisible Sexism, de FCB Brasil São Paulo para Estadão Newspaper, Brasil.

Use of Digital Platforms
Burger Clan, de Lola MullenLowe Madrid para Burger King, España.
The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Use of Mobile
Theater For All Ears, de Leo Burnett Tailor Made São Paulo para Samsung, Brasil.
Yournalist, de The Cyranos//McCann Barcelona para EITB – Euskal Irrati Telebista, España.

Use of Social Platforms
-#ZeroPointFiveEffect, de Tribal 121 Lima para Pacifico Insurance, Perú.
Run For Your Balls, de Ogilvy Bogotá para Colombian Urology Society, Colombia.
The Rewearable Dress, de Y&R Brazil São Paulo para Santa Casa De Misericórdia De São Paulo, Brasil.
Kiss The Kremlin, de DM9DDB São Paulo para Ssex Bbox, Brasil.

Use of Technology
Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.

Use of Data Driven Insight
The Colour Of Corruption, de Grey Brazil São Paulo para Reclame Aqui, Brasil.

Use of Real-Time Data
Undercover Advisors, de Grey Spain Madrid para Selmark, España.

Data Driven Targeting
City Watch, de Grey Brazil São Paulo para Sulamerica, Brasil.

Use of Co-Creation & User Generated Content
Spain In A Day, de Zenith Madrid para Campofrio Food Group, España.

Use of Branded Content created for Digital or Social Media
Spanish Lessons, de Alma DDB Miami para Netflix, Estados Unidos.
The Doll That Chose To Drive, de Proximity Barcelona para Audi Spain, España.
Hijacked Highway, de McCann Lima para Sodimac, Perú.

Use of Integrated Media
Google Home Of The Whopper, de David Miami para Burger King, Estados Unidos.
Price On The Jersey, de DM9DDB São Paulo para Walmart, Brasil.
The Debut, de Africa São Paulo para AB InBev (Budweiser) / ESPN, Brasil.

Excellence in Media Insights & Strategy
Sex Guardian, de Geometry Global Colombia Bogotá para Beiersdorf, Colombia.
The Most Aired Campaign, de Fahrenheit DDB Lima para Fundación Peruana De Cáncer, Perú.

Excellence in Media Execution
Breastfeeding Manninquies, de J. Walter Thompson Colombia Bogotá para Amigos de la Lactancia and Coalition brands, Colombia.

PRODUCT DESIGN

Communication Devices
Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.

Infant Products, Toys & Educational Products
Life Bandages, de J. Walter Thompson Mexico para Astrazeneca, México.

Medical Products
Confetti Prosthetic Leg Cover, de Furf Design Studio Curitiba para Ethnos, Brasil.

Brand Communication
Cobblestone Riders, de FCB Lisbon para Fuel TV, Portugal.
Percebeiro Shield, de TBWA\España Madrid para Nissan, España.

Solution
Confetti Prosthetic Leg Cover, de Furf Design Studio Curitiba para Ethnos, Brasil.
Life Line, de Havas Colombia Bogotá para Agencia Nacional De Seguridad Vial, Colombia.

Integration of Technology in Daily Life
Payphone Bank, de Grey Colombia Bogotá para Tigo-Une, Colombia.
Yournalist, de The Cyranos//McCann Barcelona para EITB – Euskal Irrati Telebista, España.
Getty Pen Project, de AlmapBBDO São Paulo para Getty Images, Brasil.

Social Impact
Writing Our Rights: The Empowerment Workbook, de Pereira & O’Dell San Francisco para Ignite, Estados Unidos.
Dytective For Samsung, de Cheil Spain Madrid para Samsung Spain, España.

Product Design for Promotional Purposes
Max Motor Dreams, de Ogilvy Madrid para Ford Spain, España.
Vegetable Insecticide, de Y&R Brazil São Paulo para Casa Orgânica, Brasil.
Cobblestone Riders, de FCB Lisbon para Fuel TV, Portugal.
Vans3xtraShoe, de VCCP Spain Madrid para Vans Shop Madrid, España.
Ocean Dildos, de Africa São Paulo para MTV, Brasil.

Bespoke Items & Designed Objects
Skin Colors, de Sancho BBDO Bogotá para Fundación Pies Descalzos, Colombia.

Raúl Méndez

¿Quiere hacer una nota o ser parte de los editores?, escríbanos a: equipo@redactorespublicitarios.co

No hay comentarios

Deja un Comentario